PAID MEDIA / PPC

PPC is a form of online advertising where you pay only when someone clicks your ad, rather than paying for impressions or airtime. It spans platforms like Google Ads (search, shopping, display), Meta Ads (Facebook and Instagram), and others, and lets you target people actively searching for or matching the profile of your ideal customer.

PPC buys visibility, you pay for placement, and traffic stops the day you stop paying. SEO earns visibility, it takes longer to build but keeps generating traffic without ongoing ad spend. Most businesses benefit from both: PPC for immediate, measurable leads while SEO compounds in the background. We run both under one roof, so they inform each other instead of operating as disconnected channels.

Campaigns can generate clicks and leads from the first day, but efficient, low-cost-per-acquisition performance typically takes 4-8 weeks as the platform’s algorithm and your audience data mature, and continues improving over the following months as remarketing pools and creative testing compound.

Both. Landing page design and development is included as part of our PPC engagements, not a separate line item quoted after the fact, because a page that doesn’t convert makes even a perfectly managed ad account look like it’s failing.

Yes. We manage Google Shopping and Meta catalog campaigns for WooCommerce and Magento stores, including product feed optimization, campaign structuring by margin and inventory, and landing or category page adjustments that affect conversion rate.

No responsible agency can guarantee a fixed ROAS or cost-per-acquisition upfront, results depend on your market, competition, offer, and historical account data. What we commit to is transparent monthly reporting tied to real revenue metrics, and a methodology that treats the landing page as seriously as the ad account, since that combination is what actually drives performance.

Yes. We run PPC campaigns for businesses on any existing website or CMS. Our initial audit tells you whether your current landing pages are helping or hurting your ad performance, and whether platform-level changes would meaningfully improve results.