Search Engine Optimization (SEO) is critical to online success, as it drives organic traffic and improves online exposure. In today’s competitive digital market, a solid SEO model is critical for budding business owners, e-commerce shop managers, website handlers, bloggers & webmasters alike.
And today, we are here to talk all about it!
By the end of this SEO basics handbook, you’ll have a solid foundation on what search engine optimization is, why it’s essential, and how to achieve excellent results in an ever-changing SEO environment.
So, let’s dig in!
What is SEO?
Search engine optimization (SEO) is optimizing your website to improve your rankings in search results and increase organic (non-paid) traffic.
Title tags, image ref, internal link structures, keywords & inbound links (often referred to as backlinks) are among the options that search engines take care of. Search engines also consider your site’s structure and design, visitor behavior, and other external, off-site variables to evaluate how highly placed your site should be in its SERPs.
Why is SEO important?
SEO aims to expand a company’s exposure in organic search results. As a result, the company’s website receives more visitors, boosting the possibility of more conversions, which results in more customers and income.
What is PPC (Pay Per Click)
Businesses utilize PPC as a digital marketing channel to use search engines to increase traffic and conversions. PPC optimization is not part of search engine optimization, focusing solely on organic search results. A component of search engine marketing is both SEO and PPC.
On-page SEO
Everything you can do on a website, from technical elements to content optimization, is considered on-page SEO.
Off-page SEO
Obtaining high-quality backlinks is the main goal of off-page SEO to convince search engines that your website is trustworthy and valuable. Off-page SEO is strongly related to other aspects of online marketing, such as branding and social media marketing, which indirectly contribute to developing your website’s authority and trust.
Remember that an effective SEO plan includes both on-page and off-page SEO actions. Link-building strategies could include:
- Ebook Submission
- Infographic Submission
- Image Submission
- Webinar
- Case Study
- White paper
- Email Outreach
- Email Signature
- Social Media Promotions
- Competitor analysis
Local SEO
Local SEO is an approach to search engine optimization (SEO) that can increase your company’s visibility in local search results.
- Google Business Profile
- Google reviews
Schema Markup
The search engine is specifically informed by schema markup about what the content on your website is attempting to say. Unstructured data is transformed into structured data. While considering other SEO best practices, adding schema will aid search engine crawling, improving the website’s ranking.
Here are some of the most common applications for the schema. However, there’s a strong likelihood that any data on your website will have an itemscope, itemtype, and itemprop connected.
- Local Businesses and organizations
- Restaurants
- TV episodes and ratings
- Book reviews
- Movies
- Software applications
- Events
- Products
- Frequently asked questions (FAQ)
What we see as humans:
What a search engine/ crawler sees:
Competitor Analysis
It entails identifying rivals in your field and learning about their various marketing tactics. The tricks include:
- Social media engagement / Social networks
- Followers Count
- Posting frequency and consistency
- SWOT Analysis
- Domain Authority
- Organic traffic
Core Components of a Strong SEO Strategy
Website Audit
All you have to do to get more search traffic is to follow the website analysis report. It will highlight all the SEO mistakes you must correct to improve your rankings.
And that’s why we conduct Website Audit!
What does it entail?
Basic Audit
- Domain HTTPS
- Index one version of your website.
- Domain Details
- Domain Authority
- Google my business/ Knowledge Panel
Content Audit
- Thin Content
- Duplicate Content
Link Audit
- Find broken URLs
- Disallow Links
- Do / No follow links
- External broken links
Technical Audit
- W3C validation
- Redirection
- Robots.txt
- Site Map
- Canonicalization tag
Speed Audit
- Overall website speed
- Individual page speed
Key Takeaway
Congratulations on your first steps into the SEO world! As you have already seen, SEO is one of the most effective digital marketing channels today. In the end, remember that the ultimate goal of any search engine optimization campaign is to increase exposure and traffic to your business or site’s content.
So, look for ways that search engine traffic can benefit your business and website rather than chasing after the latest SEO buzzwords or jumping every time Google offers a recommendation that can boost your search ranks while harming your overall business.
Need help with your SEO efforts? We are Coimbatore’s best web development company and can help develop responsive and SEO-friendly websites!
Reach out to us today!
